Love in Action (2010)
To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowd sourced a 27-minute branded-entertainment film. On Valentine's day the film aired on Greece's top TV channel and online, with great success.
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Reviews
How sad is this?
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Don't listen to the negative reviews
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Instead, you get a movie that's enjoyable enough, but leaves you feeling like it could have been much, much more.
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The film makes a home in your brain and the only cure is to see it again.
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