Twenty Million Sweethearts (1934)

For all the hype it got I was expecting a lot more!

Pretty good movie overall. First half was nothing special but it got better as it went along.

It's hard to see any effort in the film. There's no comedy to speak of, no real drama and, worst of all.

The joyful confection is coated in a sparkly gloss, bright enough to gleam from the darkest, most cynical corners.

TWENTY MILLION SWEETHEARTS has no Busby Berkeley production numbers, indeed, has no dancing at all, and replaces stalwart Ruby Keeler with Ginger Rogers, but mostly it's a typical second string musical from a studio that put out a million of them in the thirties. So far as plot is concerned, Pat O'Brien is the actual star, playing the sort of fast- talking hustler, this one a talent scout, that showed up in countless Warners' pictures of the decade. Besides O'Brien, Lee Tracy made a career out of them, and Jimmy Cagney in his lighter moments was another of the brotherhood. This time it's O'Brien pushing a new singing sensation towards a radio career. Dick Powell is the very passive object of his machinations, and other than having some unusually nice songs to sing (the big hit, I'll String Along With You, is beaten to death in the movie), this is the kind of role that left him deeply dissatisfied and led to his surprising turn to tough guy Noir parts later in his career.House composers Warren and Dubin came up with a very nice score, and it is the picture's strong point. What there is of humor in TWENTY MILLION SWEETHEARTS is mostly provided by Allen Jenkins and Ginger Rogers, and one wishes that their roles had been considerably extended. A very nice duet (or was it a quintet?) between Powell and the Mills Brothers of a song sung rousingly by Rogers a few scenes earlier was another highlight. The plot contrivances, however, are anything but rousing and pull the movie down to the mediocre level.One thing I didn't understand: Dick Powell wows everyone with a rendition of 'The Man On The Flying Trapeze' while working as a singing waiter, but when he performs the same number as a radio audition it's seen as embarrassingly awful by everyone who hears it. What happened?

Fast-talking agent (O'Brien) promotes radio career of promising crooner (Powell) despite obstacles.The first half is very enjoyable with a behind-the-scenes look at radio, the Mills Brothers, O'Brien's matchless chutzpah, and Powell's knockout rendition of "I'll String Along with You". Apparently, however, the screenwriters had another 30 minutes to fill, so they recycled much of the first half. The trouble is that unlike love and the old song, the plot etc. is not better "the second time around". What's really unfortunate is that the fine signature tune is repeated to the point of tedium. Too bad the film didn't quit while ahead.Of course, watching Rogers at this career stage remains a treat even if she's more subdued than usual. While O'Brien machine guns out more words per second than a dragster spits out rpm's. His promotional drive almost amounts to a force of nature. At the same time, Powell does his tuneful tenor bit as a "Lochinvar from California" heart-throb". However, some of his facial expressions while crooning the musical's last number are borderline clownish.All in all, the impression is of a pleasant lower-end musical whose repetitive material over- stretches a solid core of performers and a great signature tune.

Twenty Million Sweethearts is out of that era of wonderful musical entertainment that Warner Brothers did the very best of in the Thirties. It's a musical about radio during that quarter of a century when it was the most popular entertainment medium. Dick Powell and Ginger Rogers play a pair of young hopefuls eager to break into radio and Pat O'Brien is Powell's discoverer/manager whose machinations get Powell in the door and almost out of the industry before he's started.O'Brien played this part so often in those years he could have phoned in the performance, but it's what you expect of him. He finds Powell as a singing waiter doing a boffo version of The Man On The Flying Trapeze, a very popular song in 1934 with it getting a prominent place in It Happened One Night. Pat may be a little too sharp for his own good, but he does know talent and he brings him to radio station owner Grant Mitchell and sponsor Joseph Cawthorn. They've got a girl singer in Ginger Rogers already, but Ginger and Dick hit it off. But there are complications and they make up the rest of this film.Harry Warren and Al Dubin wrote most of the original score for this film and the best song in the film is one of my personal favorite Dick Powell number, I'll String Along With You. It's sung both solo and as a duet with Rogers. Powell recorded it and Fair and Warmer for Brunswick records and it enjoyed a good sale during the Depression. It was recycled for Doris Day for her film My Dream Is Your's where it's done as a lullaby to her small son. But when you hear Powell do it, you will hear him at his best as a singer. Interestingly enough Doris's film is also about the radio industry. Powell also does a nice scat version with the Mills Brothers of Out For No Good which is also done by Rogers as a solo.Twenty Million Sweethearts was done by Ginger on loan out from RKO where she had just signed a long term contract. She had just done Flying Down To Rio, her first with Fred Astaire. Previously she had worked with Powell though not opposite him in 42nd Street and Golddiggers of 1933. Jack Warner thought they'd make a good team together and they did make some beautiful music and beautiful box office. But she made even bigger box office with Flying Down To Rio over at RKO with Astaire and RKO wasn't about to give her up. So the screen team of Powell and Rogers never made another film.Take note of the performance of Allen Jenkins as the grouchy host of a kid's radio program, he's got some very nice lines. When you hear talk of a Hooper rating, back in the day that referred to the barometer of popularity, like the Nielsen is for today's television. I liked hearing the Radio Rogues, only hearing them mind you, at the beginning of the movie where you hear them do their imitations of the current radio stars. They had appeared in Bing Crosby's We're Not Dressing earlier in the year at Paramount and now that they were not in his film, his imitation is added to their repertoire. Twenty Million Sweethearts is charming and entertaining with a nice cast going through their usual paces on screen. It may not be the best film ever made about radio, but until the day that one comes along, I'll string along with Twenty Million Sweethearts.

The adolescent who viewed this movie in 1934 could not possibly have guessed that he would be viewing it again more than seven decades later. The 'hit of the day', "I'll String Along With You" by Dubin and Warren which was introduced in "20 Million Sweethearts" is as fresh as ever today. Dick Powell who was often paired with Ruby Keeler in the memories of many, actually made more musical movies with other female stars such as Joan Blondell, Marion Davies, Rosemary Lane, Priscilla Lane, Gloria Stuart, Ann Dvorak, Doris Weston, Anita Louise and Josephine Hutchison.If a decade is to be characterized by a single male singer, it would be difficult to find a more industrious actor-singer than Mr. Powell. Bing Crosby was also popular but the many others who tried never seemed to appear as often as did Dick Powell. In this low budget movie, which did not have the huge production numbers associated with Busby Berkeley, a fast paced simple plot with many sparkling musical numbers made it a success. Of course, the presence of the gifted Ginger Rogers as a co-star helped immensely. ( This was before she was to star in "Top Hat")A stalwart supporting cast of Pat O'Brien, Allen Jenkins, Grant Mitchell and Joseph Cawthorn carried the story. This was backed up with many numbers by the original Four Mills Bros. "Out For No Good" rendered by the four together with Powell is a real treat. Sadly, a scant two years later, John Jr expired suddenly and John Sr was prevailed upon to 'fill in'. Thus it is that the quartet was to consist of a father and three sons for the major part of its successful career. The Radio Rogues bring back memories of other stars of the era with their great imitations of Ben Bernie, Kate Smith, Joe Penner, Morton Downey, to mention a few. If this movie appears on your TV schedule, by all means, grab the opportunity to look behind the scenes of how the major entertainment media of the 30's, radio, operated and enjoy the music.