The Florodora Girl (1930)

Admirable film.

I like movies that are aware of what they are selling... without [any] greater aspirations than to make people laugh and that's it.

I didn’t really have many expectations going into the movie (good or bad), but I actually really enjoyed it. I really liked the characters and the banter between them.

The film never slows down or bores, plunging from one harrowing sequence to the next.

Marion Davies stars as one of the famed Florodora Girls who spurns wealthy suitors in search of "true" love or all that can be had in an 80 minute film. Davies is the centerpiece as usual and does well with the part. There's a bit of real life irony in the fact that Davies was the mistress of super rich publishing magnate William Randolph Hearst at the time this film was made. Viewers should be prepared to hear a plethora of old-time, tired phrases, such as "yes sir-ee bob", "humdinger", "I say...", "It's ripping", and "hunky dory". The supporting players do add some flavor to the film, including Lawrence Gray as Jack Vibart, Walter Catlett as De Boer, Louis John Bartels as Oliver Hemingway, Claud Allister as Lord Rumblesham, and especially Sam Hardy as Harry Fontaine. Ilka Chase appears as Fanny, and Anita Louise appears as one of the Vibart teenagers. Several songs, vibrant costumes, and sets brighten an otherwise average film. The concluding scene was filmed in two-color Technicolor, although some prints will look just tinted because of film-stock fading for sure. Gene Markey wrote the script, which was directed by Harry Beaumont. Davies produced the film. ** of 4 stars.

While not one of her most entertaining outings, "The Florodora Girl" has much to recommend it, especially in its musical interludes which a provide a feast of 1890's songs. Just about all these are well rendered by Miss Davies and chorus. Mr Gray, "who sings better than he talks" (as Mordaunt Hall aptly commented), has only the one number and irritatingly not only fails to join in singing the climactic, real Florodora hit, "Tell Me, Pretty Maiden", but actually louses it up. This is the way of the plot which tends to hamper the movie at every turn of its routine screws.Some poorly contrived humorous interludes with over-enthusiastic Walter Catlett, and Harry Beaumont's rather routine, static and uninspired direction do little to help; but fortunately the movie offers plenty of visual compensations by way of its lavish sets and costumes, in addition to the aural appeal of its music score.

A rich young man woos THE FLORODORA GIRL of his dreams -- but is he sincere?For nearly 20 years, no other actress in America was the recipient of so much effort to make her a big movie star than Marion Davies. As mistress of the powerful media mogul, William Randolph Hearst, Davies appeared in one lavish film production after another. Hearst's seemingly bottomless pockets spared no expense and Marion lived like a queen both on screen and off. (Their huge California mansion, now called Hearst Castle, crowned a coastal estate of unstinted extravagance, while the saltwater sequence for FLORODORA GIRL was filmed in the waters in front of the enormous Santa Monica beach house Hearst built for her.)Never one to put on airs, Davies won the hearts of her fans and the other Hollywood stars with her warm generosity and good spirits. On the screen Hearst preferred seeing her in heavy historical romances, but she much more enjoyed light comedy fare which better displayed her talents. Which is exactly what she does in FLORODORA GIRL, getting to sing & dance a little, playing a member of the famed sextet, looking for love with the right boy but not willing to compromise her morals in the search. Davies had been a Ziegfeld Follies Girl before being carried off by Hearst; the film poses a few questions about love and success which must have given Marion something to ponder.Lawrence Gray, an important MGM musical comedy star at the beginning of the Sound Era, does well in his role as the vivacious society boy who learns a few things about maturity while wooing Davies. He had partnered with Marion before, in Silent & Sound pictures, and they have a good on-screen chemistry.The supporting cast provide a few laughs: Walter Catlett, Louis John Bartels & Claud Allister as well-heeled stage door Johnnies; Ilka Chase & Vivian Oakland as aging, tough-as-nails Florodora Girls; Jed Prouty as Marion's alcoholic father; and George Chandler as her big-toothed cigar store boyfriend. That's Anita Louise who shows up very briefly as one of Gray's younger sisters.MGM gave the film a nice feeling of the 1890's with its horseless carriages, puffed sleeve fashions and frequent songs. The early Technicolor with which the film closes is most pleasing to the eye.

The late 1890's are lovingly reconstructed, with wonderful costumes and nice sets. Very good script. Marion Davies as a chorus girl who doesn't want to be a rich man's toy has lots of chances to show her stuff. There is only one Floradora dance routine and it is quite calm. The final scenes are in two color Technicolor.