Rules - Pyaar Ka Superhit Formula (2003)
Rules - Pyaar Ka Superhit Formula is a light look at the game of love. Radha (Meera Vasudevan) is employed with an advertising agency, and has a chance to see and meet prominent models. She meets her dreamboat, Vikram Verma (Milind Soman), on one such day. Needless to state, she is madly in love with him, but he has eyes for his girlfriend, the gorgeous model, Maggie (Namrata Barua), only. Radha's attempts to make him notice her are in vain, and in desperation she confides in her grandma (Tanuja), for a solution. Her grandma instructs her to follow a number of simple rules,...
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I think this is a new genre that they're all sort of working their way through it and haven't got all the kinks worked out yet but it's a genre that works for me.
If you don't like this, we can't be friends.
Although it has its amusing moments, in eneral the plot does not convince.
There are moments in this movie where the great movie it could've been peek out... They're fleeting, here, but they're worth savoring, and they happen often enough to make it worth your while.
It's always hard to know which Bollywood movie might be a gem and which movie might bite. For instance, I found Om Puri's 'Aapke Bhi Pehle Kahin Dekha Hai' awful. Rules definitely falls in the gem category. The story - SPOILERS coming up - is about a young girl Radha who has a major crush on supermodel Vikram Verma ever since she was fourteen. Unfortunately for an unconspicuous assistant photographer dating Vikram is a dream. Seeing her granddaughter pine for the love of her life her dadi decides to share with her five rules to snag a man. The story of Rules is told in the third person by characters who don't seem to fit anywhere in the story - except ofcourse for Radha's dadi - which is a very entertaining technique. The story is also very entertaining and at times just plain hilarious. And Rules has something you won't find very often in a Bollywood movie - SPOILER - A very Hollywoodesque full on kiss. Somehow the kiss really fit and gave the movie just a little bit extra. Hopefully other Bollywood productions will pick up on this trend.*****/5 stars
This was a different style of movie that has never been attempted before, from what I remember, in Indian cinema. Basically, it's told in second person but still is an all out commercial film. Don't get mislead by the beginning thinking that it is like some sort of documentary. The five rules are interesting and make sense, too. Milind Soman does a good job. The actress is also decent. Songs are very pleasant and melodic.